Mengniu Conference T-Shirt Case Study | YISIERSAN
Mengniu Conference T-Shirt with Front and Back Artwork A green cultural T-shirt was developed for a dairy technology, nutrition and health innovation conference, using heat transfer for the company and event-theme graphics. A wearable conference item with two communication jobs The T-shirt needed to identify the company on the front while carrying the conference theme on the back. The garment color and artwork system were therefore reviewed together. Green base with coordinated front and back graphics The front used a compact Mengniu mark. The back carried the larger event statement, allowing the T-shirt to work both as staff apparel and as conference merchandise. Heat transfer suited the approved artwork route Both placements were specified for heat transfer. Artwork scale, position and color relationship were recorded in the production reference before bulk execution.