Didi Driver Jacket Manufacturing Case Study | YISIERSAN
Didi Regional Driver Jacket Program A regional driver apparel requirement was developed from a value-focused brief into an approved light gray jacket with recognizable orange branding. A practical jacket within a controlled project budget The Shaanxi regional brief prioritized a wearable, cost-conscious jacket for drivers. The product still needed a clear brand appearance and a style suitable for daily use. Compare styles before committing to the bulk route Three jacket directions were proposed for review. The selected light gray style balanced appearance, use and cost direction, then the orange Didi mark was applied as the identifying brand detail. Style and branding were confirmed before bulk Once the garment direction and logo treatment were accepted, the project moved into bulk production. No confidential price or unsupported performance rating is published on this page.